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All
good things are invented after years of hard work
and undying patience. Professor Jeong S. Sim would
readily agree. It took 12 arduous years to invent
this designer egg. However, the result was worth
the effort. Prof. Sim not only checked the declining
consumption rate of eggs, he gave us a new breed
of eggs that are devoid of the negative qualities
of the natural eggs.
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Prof. Sim is working at Nutrition and Product Technology
Chair Department of Agricultural, Food Nutritional Science,
University of Alberta. What prompted Prof. Sim to invent
these eggs? Prof. Sim says, "we have been in designing
animal products with essential nutrients with respect to
modern human dietary recommendations. National Institutes
of Health (Canada) suggested that the food industry be encouraged
to intensify effort to develop and markets products that
would facilitate adherence to the dietary guidelines or
national recommended target level of essential nutrients.
Thus, food production must respond to the perceived needs
of consumers by producing foods that are more healthful
and reflecting the national nutritional guidelines.
In
addition, today's consumers are far more conscious and aware
of the link between health and foods than previous generations.
Although all foods provide the inherent functions of contributing
aroma, taste, or essential nutrients, functional foods are
those that, by virtue of presence of psychologically active
components, are purported to be efficacious in the prevention
and/ or treatment of disease and the promotion of optimal
health" Prof. Sim feels that the designer eggs are
the wave of the future. He argues that today's consumers
are driving the market for a new category of foods with
the potential for health promotion well beyond the traditionally
recognised benefits.
Prof.
Sim predicts a huge market potential for this rapidly emerging
area of technology. This, coupled with the genuine concern
for the people who use egg, compelled Prof. Sim to invent
the designer eggs. Consequently, people all over the world
stood to gain from this invention.
For more information
write to:
Kool Komestibles Pvt.Ltd.,
#81, 6st Cross, Victoria Layout,Bangalore-47
Telefax : 5567969, 5567970, 5567797, 5567798, 5512319,
5564583
E-mail : Dieteggs@vsnl.com
Web : www.dieteggs.com
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